Tuesday, 6 December 2016

"Vlogging" and Family Vloggers?

When I was in my first year of undergrad, my roommate had a calendar of "The Shaytards," who she said she had been watching for years.  Thinking it was a TV show, I was surprised to find that this was a family that posted YouTube videos and had millions of subscribers.  This was 2012, and their channel has since continued to grow.
As of this post, here is their video and subscriber count:
Retrieved from: https://www.youtube.com/user/SHAYTARDS

Here is a link to their Socialblade statistics, which estimates their earnings based on view count.

Retrived from: https://www.youtube.com/user/SHAYTARDS
This is an image of their most recent videos.  It is clear from the majority of thumbnails, which feature several close-up shots of the family's children, that the young kids are being used to market their videos.  Some of the children have been videoed on the channel since birth.  With all of the discussion so far on this blog about the ethical implications of sharing children on the internet combined with the money, view count, and volume of videos, thinking about this family begs the question: What are the negative implications of the giant footprint being created for each child?

This article in the Sydney Herald discusses the ways that images posted by parents can be manipulated into child exploitation or abuse material.  With millions of frames of these children available for anyone to manipulate, these children are especially vulnerable to this risk.  This article argues that parents sharing extensive information about their children are imposing online identities onto them well before they can decide upon them for themselves.  There is also the clear issue of labour, as these children's talent is being used to make money.  Can anyone offer any thoughts about this family?

Below is one of the family's videos that summarizes their YouTube journey.  If you are interested in seeing more, Here is their YouTube channel and Here is a Forbes article on the family.

3 comments:

  1. This is a great example of how posting about one's children might just be fuelling the desire to get attention online. I bet that after kitten videos, cute babies are next. And since the babies can't enjoy the attention they're getting, their parents enjoy it for them.

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    Replies
    1. Yes, they have definitely capitalized on something that many people are interested in watching. But like you say, the parents enjoy the attention, and a child can end up with an unwanted audience before they even know what that means.

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  2. wow, the money they make is impressive!!!
    I am always not comfortable watching people turn their life into video sharing on youtube. And now they're not only turn their life into some kind of drama, but also their children's!
    If privacy right is something allows people to have some space to be left alone, in this case, their life is constantly being watched!
    This reminds me the surveillance studies, especially for those wearable technology, that people are internalized the gaze from the society, and happily be part of it.

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